T-Shirt That Tells Its Own Story

This t-shirt advertises the story of it's own life. 

The illustrated life cycle is screen-printed around it to show specific details related to the location of the harvested cotton and processing of the material to the retail show where the shirt is sold. The t-shirt's tags are cut from the inside and stitched into the relevant part of the t-shirt's own life cycle.

The design was developed specifically for t-shirts sold by Droog Design in the Netherlands. 

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Produced in 2006 by Droog Design.


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BusinessWeek