Archive for June, 2008
We came upon several of child-designed ‘slow down’ in a neighborhood area of this picturesque Southern Belgian village.
Not only do these signs get you to slow down to enjoy the art, they also are strong reminders of the reason one should reduce speed:as one sign distinctly puts it “for us”.
The circled ’30′ (the European symbol for speed limit) is consistent on sign. Painted on the white board surrounding this ‘slow down’ symbol are the happy indications of childhood in the area: sunshine, trees, swings, families, dogs, cats, and a myriad of other animals. Personalized, these tell the story of neighborhood life from kid-view.
Such a request for speed reduction is more effective and easier to obey when it comes direct from the pint-sized residents of the street than from the typical sterile government-issued signs. These factory-stamped signs only serve to remind a driver that there are staunch rules to conform to. Sure, the objective of each style of sign is the same, but by including an indication of the reason ‘why’ behind a request for conformity, drivers are more likely to adopt the concept as their own and ride the breaks.
This accordion-fold brochure from a vineyard pulls the viewer through the story a bottle of wine from planting to enjoying – in 3 parallel formats: written storyline, photographs and a background illustration which ties the piece together. As a viewer, I’m right there walking with the grapes as they pass from farm to glass. Definitely more of a marketing piece than data-driven information design, but the brochure makes creative use of folding and visual design elements to evoke an emotional response.